With the emergence of social media sites and mobile devices, the way people access the web to socialise, shop and find information has changed drastically over the last few years.
It’s also influenced the way businesses of all shapes and sizes have had to adapt their web presence to ensure that they stay in front of their consumers, and with so much business to consumer interaction taking place on social media websites, some of you may be wondering why you even need to maintain a conventional website at all.
The following 5 reasons outline why your website is still the most important component in building a successful online presence for your business.
1. Maintaining Ownership
It’s critical to protect your company’s brand identity by owning your business web address and website. This will avoid surrendering control of your brand to the mercy of a third party website and their ads.
2. Your Content, Your Way
Content is still king, so being in control of how your content is presented online is key to effectively getting your message across. Maintaining control of the user experience will enable you to manage content relevancy and your conversion process.
3. Create a Content Hub
Your website’s blog should be the focal point for all your content marketing activities. Use your social media presence as a means to engage your audience and ultimately bring visitors to your website.
4. Attracting Search Traffic
A well optimised website plays a vital role in attracting valuable search engine traffic. Consumers, after all, are still trying to find information by conducting keyword searches in Google and other search engines.
5. Monitor, Tweak, Improve
Being able to analyse website statistics to measure conversion rates and assess visitor engagement is essential to improving all of your online marketing activities and ultimately achieving a return on your investment.
In conclusion, if you want to take digital marketing seriously, don’t neglect your most valuable online resource – your business website
If you’d like help improving your online presence, planning an effective digital marketing strategy or would like to attend one of our regular workshops – get in touch.
Tel: 01323 724159