The Blue Cross centre in St Francis Fields, Northiam, is encouraging the public – and their pets – to show their support on social media.
By sharing a photo of pets and owners giving each other a ‘paw bump’ followed by #suppawt, they can show their support to pets that aren’t as lucky as their own.
The campaign is fronted by presenter and Blue Cross patron Stacey Solomon who called on the public to support the charity as it tries to change the story for even more homeless pets.
“I am so pleased to be helping highlight Blue Cross’ #suppawt appeal and goal to rehome one pet an hour by the end of 2015, as this is a cause very close to my heart,” she said.
“I’ve been lucky enough to see behind the scenes of one of its rehoming centres where the pets had, for various reasons, found themselves without a loving home – I wanted to take them all home with me!
“All pets deserve nothing less than to be cared for in a happy, healthy home so join me and show your #suppawt!”
Sick, injured and homeless pets have relied on Blue Cross since 1897.
Last year, Blue Cross helped more than 35,000 pets across the country through its network of animal hospitals and rehoming centres.
More than 200 pets were helped or rehomed by the centre in Northiam but the charity claim more pets than ever before are facing an uncertain future and depend on the help of Blue Cross.
Rehoming centre manager Maria Steel hopes spreading the word on social media and creating a new hashtag the campaign will be successful.
“More and more pets are arriving at Blue Cross because they have been abandoned or their owners can no longer look after them,” she said.
“Last year we helped more than 8,000 pets through our rehoming centres and this September we are focusing our efforts on spreading the message for pets in need. We are really pleased that Stacey is helping us and with her assistance and the public’s #suppawt, we can ensure our doors are always open to pets that need us.”
September also marks another exciting milestone for the pet charity as Blue Cross is back on the small screen with a new television advertising campaign.
The advert aims to raise awareness of the work of Blue Cross and encourage viewers to support the vital work the charity does for sick, injured and homeless pets.
Starring a fictional abandoned dog called Baxter, the heart-warming story takes viewers on his journey to find a loving home – all with a little help from a host of unexpected furry friends.
Visit www.bluecross.org.uk to find out more about how Blue Cross is helping to change the story for sick, injured and homeless pets.
To help spread the word, simply share a ‘paw bump’ picture with your pet using #suppawt and to donate £5 text SUPPAWT to 70907.
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