PET owners are estimated to have spent more than £100 on their beloved pooch or moggy this Christmas, according to a poll commissioned by leading pet charity Blue Cross, which has a rehoming centre in Northiam.
The money was used The money will be used to buy a special Christmas lunch, presents for pets, gifts for friends and family from a pet, cards and even crackers, according to those surveyed.
With an estimated 17m pet dogs and cats in the UK, it is possible the nation spent more than £1.7bn on giving their pets a Happy Christmas.
Other findings from the survey showed Owners in general will spend more on a present for their pet (£13.56) than for a grandparent (£12.74), aunt (£10.60) or uncle (£10.48).
It also showed cat owners were slightly more generous, spending an average of £106.29 on their pets compared to £103.51 for dog owners.
Claire Rowe, from Northiam Blue Cross, said: “We urge people to spare a thought for those unwanted and abandoned animals who don’t have a home at this time of year.”