It is said that Google is like a pet dog. Feed it well with the right fodder and it will be faithful to you. Ignore it or treat it badly and it will turn round and bite you!
So it is quite appropriate that two significant changes to Google last year were named after animals – Panda and Penguin.
What is Google Panda and Penguin? – and How To Avoid Being Impacted
In an effort to provide the most original, relevant and high-quality content to search engine users, Google is continually looking for ways to improve their search algorithm. Panda and Penguin are two Google algorithm updates, known for the dramatic impact they’ve had on thousands of websites and blogs.
These algorithm updates changed the way in which Google ranks websites and in turn, they revolutionised Search Engine Optimisation practices forevermore.
Here are 5 effective tips to avoid being penalised by Panda and Penguin
1. Publish Original Content
Avoiding duplicate content is as important as it has always been. Google is constantly on the look-out for and will assign greater value to original content.
2. Use Keywords Appropriately
Read your content aloud to ensure it sounds natural. Don’t create website content stuffed with keywords in an attempt to influence the search engines; write and design for real people.
3. Provide Real Value
Create content with the aim of keeping readers on-site as long as possible. Consider using video, internal linking, presentations, and an online chat function to engage your visitors.
4. Update Your Website Frequently
Set a schedule for publishing new content and then adopt a dynamic approach to cover new trends and breaking news. A well thought out content plan will encourage greater creativity and prevent your website blog from stagnating.
5. Natural Link Activity
Google continues to monitor inbound and outbound links as a key measure of your content’s popularity. Unnatural link activity however, will damage your site’s reputation and work against you.
In conclusion, Search Engine Optimisation is an ever-evolving field and as such, it’s vital to ensure that you monitor its evolution to ensure your site remains optimised.
If you would like help with increasing your website traffic via the search engines, get in touch.
By Graham Buchanan Managing Director WSI Internet Consulting
Tel: 01323 724159