Hastings supermarket has Christmas display in early September heatwave

The August bank holiday was just over a week ago and people in Hastings have been hitting the beach during the hottest week of the year – but that hasn’t stopped supermarkets launching Christmas displays.
Is September too early to start selling Christmas food?Is September too early to start selling Christmas food?
Is September too early to start selling Christmas food?

A large Christmas display that is up at Morrisons supermarket in Queens Road has raised eyebrows and sparked social media discussion this week.

One person commented: “For heaven’s sake its not even Halloween yet.” Another said: “It’s way too early, I won’t be giving Christmas a thought for months.”

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An Old Town resident added: “Sainsburys, by the station had a shelf full of Christmas eatables last Saturday.”

Another person commented: “It’s crazy. Shops are selling mince pies with a best before date of October.”

A social media commentator wrote: “Beginning our celebration three months before December—before Halloween even has a chance to occur—is just too early. If Christmas celebration becomes normal year-round, it won’t hold the same charm. Celebrating it for three months straight will definitely cause the holiday to become tired once December 25 arrives.”

Is it too early for Christmas displays in shops? Let us know your thoughts.