Vegan activists wearing pig masks in Greggs protest

A sausage roll shop in Sussex was the subject of protests by vegan activists on Sunday (April 28).
Vegan activists in Greggs, Brighton (Credit: DxE Brighton)Vegan activists in Greggs, Brighton (Credit: DxE Brighton)
Vegan activists in Greggs, Brighton (Credit: DxE Brighton)

Activists from Direct Action Everywhere (DxE) wore pig masks as they held a demo in Greggs on London Road, Brighton.

But despite Greggs adding a vegan sausage roll to its offering earlier this year, one DxE activist said: "We don’t want more vegan options, we want animal liberation. We want their pain to end and their lives to be protected; not a vegan sausage roll."

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They held signs which said 'it's not food, it's violence' and 'humane murder is a lie', while chanting: "What do we want? Animal liberation! When do we want it? Now!'

The group then marched to New Road where a demonstration was held.

Greggs has been contacted for a comment.