Guests at the George Hotel in Rye have helped donate more than £1,000 to the Air Ambulance.
The George introduced a scheme in which overnight guests are asked to pledge £1 to one of two chosen charities when they check out, which the hotel then matches.
A total of £1,100 was raised for the Air Ambulance last year following a £1,316 donation in 2013.
Each callout of the charity helicopter costs about £2,500 so the sum raised so far will help fund one potentially life-saving mission.
Alex Clarke, Director at The George in Rye, said: “We are delighted to continue to support the great work that the air ambulance does in the local area and we are all so lucky to have them looking out for us in our daily lives.”
The George in Rye is the only 4-star hotel in Rye and has played host to top Hollywood stars including George Clooney and Matt Damon.