Albion have played some attractive football this season but after the thrilling 3-3 draw against Wolves, Graham Potter' s men are 17th and just two points above the drop zone.
Many have called for Brighton to splash to cash on a new striker during the window to provide that cutting edge and lift them away from the relegation danger.
Here we take a look at who could add firepower to the Seagulls attack and who we feel would be realistic targets and would fit into Potter's style of play.
Scroll down and click through to see Albion's perfect starting for 2021.
Here we take a look at who could add firepower to the Seagulls attack and who we feel would be realistic targets and would fit into Potter's style of play.